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GEO posts

The new layer needed for AI tools to cite your site as a source.

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GEO

What is GEO? How it differs from SEO, and visibility in AI search

SEO is about ranking in search results; GEO is about being cited as a source in an AI answer. One doesn't replace the other; they overlap.

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GEO

What is llms.txt, and does it work?

Does a text file placed in your site's root solve AI visibility? What it is, what it isn't, and what your priority should be.

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GEO

Why do visitors from AI behave differently?

Few in number, mature in intent. How visitors from generative search differ from classic search traffic, and what that means for your site.

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