A website for Law & Legal Practice

What is a law firm website, and why do you need one?

A law firm website is a set of pages under the firm's own control that brings the firm's practice areas, team, contact details and informative articles together at one address. The aim isn't a race for publicity but making accurate, up-to-date information findable: the firm's name, address and phone number appear the same way on every page, and each practice area is explained on its own page. A social media account or a directory listing doesn't give you this structure; the site is where the firm decides what gets published.

Which pages should a law firm site have?

The home page should say in plain language who the firm is and which areas it works in.

• Practice area pages: each area on its own page; the scope of the subject, the general steps of the process and the information to prepare before getting in touch.
• Team: the lawyers' names, the bar association they're registered with and their practice areas; verifiable information without exaggeration.
• Informative articles: texts that explain concepts and processes at a general level and don't relate to any specific case.
• Frequently asked questions: practical questions such as how a meeting is arranged and which documents to bring.
• Contact: address, map, phone, working hours and a meeting request form.
• Legal texts: privacy notice, cookie notice and form consents.

Whether to publish fee information is the firm's decision; if it is published, it is written in line with the relevant professional rules and with the firm's approval.

How do people looking for legal information search?

A search usually starts with a problem, a concept or the name of a process; the firm's name comes later. Only a text that explains that topic on its own page can answer this search. On the page, readers look for what the topic is, which stages the process goes through and whom to contact and how. Search engines and AI tools don't read images; they read the text that describes them, so each practice area should have a plain description a few paragraphs long. This isn't a ranking promise; it's the groundwork people looking for information need to find the right page.

Most readers open the site on their phone, and they usually arrive not on the home page but on the page for the topic they searched for. So each practice area page should make sense on its own: what the topic is, the general steps of the process and the firm's contact details should all be on the same page. The date and currency of articles matter too; leaving an old text live after legislation changes can mislead readers. That's why reviewing informative articles at regular intervals is as valuable as adding new ones.

Points to watch in the content

The legal profession is subject to an advertising ban and rules on promotion; the site's language is built around them.

• Information, not promises: texts explain the subject; they make no promises about the outcome.
• No superiority or comparisons: wording that compares the firm with others or presents it as superior isn't used.
• No client or case information: client reviews, case outcomes and case file details aren't published.
• Verifiable information: details such as names, bar association, address and practice areas are kept current and accurate.
• The firm has the final say: every text goes through the firm's approval before publication; assessing compliance with the rules is the firm's responsibility.

This post sets out a general framework; for interpreting professional rules, the regulations of the bar association you're registered with are what apply.

Your law firm's website with Octofly

Every package has a price known upfront; the structure needed for practice area pages, the team, FAQs and the contact form is ready. When you choose law and legal practice as your industry at setup, ready service suggestions such as family law, employment law and commercial law are added in one click. The design is prepared for you. Mobile-friendliness, SSL, hosting and daily backups are included; the page title, description and canonical URL are generated automatically on every page. You update your practice areas, articles and FAQs yourself from the panel. If your content is ready, your site goes live in 1 business day with a ready theme on the fastest package. We're your single point of contact for design, hosting and technical work. Get in touch; we'll get back to you the same day.