Regular social media that carries your site's identity
Instead of a daily "what should we post?", a set calendar at the start of each month. We plan the content calendar together, prepare visuals in your site's colours and typography, write the captions, and schedule and track the posts; at the end of the month we look together at which content worked. We don't promise followers or sales — we show the work done.
Calendar ready at the start of the month
What gets posted when is written down in advance; your account doesn't go quiet in a busy week, and posts don't pile up in a quiet one.Scope written in the quote
Which accounts, how often, who does what: written down item by item; anything outside the scope is priced separately.The same identity as your site
Visuals carry your site's colours and typography; people who see the account recognise the site, and people who see the site recognise the account.Work, not promises
We don't promise followers, engagement or sales; at the end of the month we show what was posted and what worked.
What's included
What the service covers
The items below are the service itself; which of them fall within scope is settled in the quote, based on the state of your accounts and the pace you can keep up.
Content Calendar
At the start of the month, what gets posted on which day is written down: service highlights, behind the scenes, frequently asked questions, announcements and blog summaries are spread out evenly.
On-Brand Visual Design
Visuals use the same colours and typography as your site; with a limited colour set, few fonts and a handful of layout templates, your account and your site look like the same brand.
Post Captions
Each caption is written for your target audience, using the same language and the same terms as the service descriptions on your site.
Hashtag Strategy
Hashtags are chosen to suit your business and the topic of the post; no random piles of hashtags.
Publishing Schedule and Tracking
Posts are scheduled to the calendar and tracked once published; your account doesn't go quiet during holidays or the busy season.
Driving Traffic to Your Site
Every post opens a door to a page on your site: a service post to the service page, a blog summary to the post, an announcement to the contact form.
Consistency with Your Blog and Gallery
Social visuals share the same visual language as the gallery and blog covers on your site; blog posts are summarised on social media and link back to the post.
Monthly Review
We measure which content works — not the number of likes, but site visits, forms and searches; next month's calendar is updated accordingly.
Process
How we work, in four steps
The process is never a black box: what gets posted is clear at the start of the month, and the scope is written in the quote.
Introduction and current accounts
We talk about what you expect, your budget and which accounts are in scope; your current accounts and your site's visual language are reviewed. If it isn't a fit, we'd rather tell you "you don't need it".
Scope and visual template
Posting frequency, content types and who does what are written down item by item. The visual template — colour set, font, layout — is set up once and then used in every post.
Production and publishing
Each month's calendar is drawn up together at the start of the month; visuals and captions are prepared, posts are scheduled and tracked once published.
Monthly review
At the end of the month we look together at what worked; next month's calendar is updated accordingly.
Social accounts and your website
How the two work together
A social account is rented space, and the platform sets the rules; your website is your own property. In this service the two are run hand in hand: posts invite people to the site, and the site answers that invitation.
Rented space: your accounts
Content moves along the feed and falls behind over time; what lasts is rhythm and consistency. The job here is to produce regular, recognisable posts and link each one to the right page on your site.
In this service
- Content calendar and publishing schedule
- Visuals in your site's colours and typography
- Post captions and hashtag strategy
- A link from every post to the relevant page on your site
Your property: your website
The domain is yours, and the content is permanent and organised your way. Someone arriving from social media should find what they're looking for at first glance: a service page, the gallery, a blog post or the contact form.
In this service
- The page a post links to is ready and consistent
- The same visual language as social media on gallery and blog covers
- Service texts, the gallery, FAQs and blog posts are updated from the panel
Guide
Social media management: a consistent, sustainable rhythm for SMEs
For most business owners, social media management is an effort that starts with "what should we post?" and goes quiet a few weeks later. An account is opened, a few posts go up, then the workload gets in the way. The problem isn't a lack of interest; it's that without a calendar, a visual language and measurement, a sustainable routine never takes shape. In this post, we go step by step through how an SME can manage its social accounts in a way that is joined up with its website, consistent and sustainable.
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What is social media management?
Social media management is the process of planning when, what and how a business posts on its social accounts; preparing the visuals and captions; tracking the posts; and reviewing the results regularly. What sets it apart from posting one by one is that the work is treated as a whole. Writing a sentence under a random photo is posting; deciding in advance which service you'll present in which week, in which visual language, and where the post will take the reader — that is management. This approach stops the social account from being a shop window cut off from the rest of the business, and turns it into a part that tells the same story as your website, service pages and contact channels.
Why does a content calendar matter?
A content calendar is a simple plan that sets out in advance what will be posted on which day throughout the month, and it is the backbone of social media management. Without a calendar, posts depend on the mood of the moment; the account goes quiet in busy weeks and posts pile up in quiet ones. With a calendar, the rhythm is fixed and content can be produced in batches. A good calendar spreads these content types evenly:
- Service highlights: every service page on the site has a counterpart on social media.
- Behind the scenes: shots that show how the work is done and build trust.
- Frequently asked questions: short answers to the questions customers ask on the phone.
- Announcements: new products, seasons and opening hours.
- Blog summaries: a short version of the post on the site, with a link to it.
How do you keep a consistent visual language?
A consistent visual language means anyone can tell at a glance that every post on your account comes from the same brand. The way to get there isn't to try a new template every time; it's to set a limited colour set, a small number of fonts and a few layout templates, and stick to them. Your website is the most solid reference: when the colours, typography and photo style used on the site carry over to your social visuals, people who visit the site recognise the account, and people who see the account recognise the site. Once the template is in place, producing visuals speeds up; instead of making new design decisions for every post, you focus on the content.
How should social media work together with your website?
Social accounts are rented space; the platform sets the rules. Your website, on the other hand, is your own property. That's why every post on social media should open a door to a page on your site. A post about a service should lead to the relevant service page, a blog summary to the post itself, and a campaign announcement to the contact form. The reverse applies too: your site should link to your social accounts, and the photos and texts on the site should match the language used on social media. The page a post links to must load fast on mobile and deliver on what the post promised; if someone arriving from social media can't find what they're looking for at first glance, they leave. Once the two are joined up, social media becomes the site's invitation, and the site becomes the answer to that invitation.
How should you measure, and what is a realistic rhythm for an SME?
Measurement isn't counting likes; it's understanding which content brings real action to the business. After which posts did site visits, form submissions or phone calls come in? Which type of content got the inbox moving? Which days and times worked better? Looking back at these questions every month and adjusting next month's calendar accordingly is enough. Be realistic about rhythm: you don't have to post every day. A frequency you can keep up is better than an intensity you can't. A few quality posts a week, as long as they're regular, leave a more trustworthy impression than an account that bursts into activity now and then and goes quiet again.
Social media management with Octofly
Social media management is an optional add-on service at Octofly, run under the same roof as your website. We plan the content calendar together, prepare visuals in your site's colours and typography, schedule the posts and review them together every month. Because the pages your posts link to are in the same place, you can update service texts, the gallery, FAQs and blog posts from the panel and keep the language on social media and on your site consistent from one place. Design, hosting, technical maintenance and SEO come together with a single point of contact; your invoice is issued as a corporate e-archive invoice. Get in touch; we'll get back to you the same day.
Questions about social media management
Who decides what gets posted?
We do it together. At the start of the month we draw up the calendar together: which service is covered in which week, which day for announcements, which day for a blog summary. You tell us about your business, and we turn it into a calendar, visuals and copy; what gets posted is never a surprise.
Who takes the photos and videos?
We design the visuals. Shots that show your work — your premises, products, team — are the strongest material; even a decent phone photo looks like your brand once it fits the visual template. If a shoot is needed, we discuss it in the introductory call and include it in the quote.
Which platforms do you work on?
We decide together in the introductory call which accounts are in scope and put it in the quote. You don't have to be on every channel: being consistent on the one or two channels your customers actually use is better than being silent on six.
Do you guarantee more followers or sales?
No. The platforms decide who sees what and clicks on what; nobody can guarantee followers, engagement or sales numbers. What we can guarantee is the work itself: the calendar is ready at the start of the month, posts go live as planned, and at the end of the month the report shows which content worked.
Do I need to post every day?
No. A frequency you can sustain is better than an intensity you can't; a few quality posts a week, as long as they're regular, leave a more trustworthy impression than an account that posts heavily now and then and goes quiet. The frequency is written into the scope and changed if needed at the monthly review.
How often will I get a report?
Once a month. The report isn't a pile of technical screenshots; it says in plain language what was done, what changed and what is planned for the next month.
Why isn't the price listed on the page?
The scope of these services varies from business to business: the state of your current site, competition in your industry and your goals differ. Rather than announcing a fixed figure and later saying "that's out of scope", we work out the scope together and give you a clear quote.
My site isn't hosted with you; can I still use the service?
Yes. SEO & GEO and social media services can be run regardless of where your site is hosted. If the technical audit needs access to anything, we'll tell you upfront.
Is a long-term contract required?
No. Scope and duration are set out in the quote; if you don't want a commitment, we can work period by period. If you stop early, you are only charged for the work already done.
Let's plan the calendar together and send a clear quote
Let's talk about your accounts and your site, and write down item by item which accounts, how often and who does what. If it isn't a fit, we'll tell you that too.